Digital screen displays1/3/2024 Fitbit Versa 3Īn OLED iPad Pro is on the horizon, and as per a supply chain-centric Korean news outlet, it will likely hit the shelves in 2024. Even simple animations like pause and zoom effects on still artwork provide a more engaging viewer experience. Digital signage lets you leverage the hypnotizing power of video to snag and hold customers’ attention. Is easier to comply with changing regulationsġ0.Creates a more consistent brand experience across franchises.In comparison to coordinating a new print roll out, digital signage: With just one person updating it, it’s easier to manage and you can ensure peace of mind that it’s been done, and done consistently with brand standards. So if you own 10 franchises, you can update all of them at once. Even better, there is no print cost.Īnd, digital administration can be done by one person in a central location. As a one-time expense, digital signage equipment is generally regarded as a capital investment and comes out of an operations budget and not your marketing budget. Reduces administration cost.ĭigital signage might be expensive to install, but you save money in the long run by reducing print and administration costs. Over time, you can hone your digital marketing strategy accordingly. You can quickly test and iterate your marketing tactics.īecause you can put up and take down different ads at the click of a button, you can be extremely effective in testing which marketing messages work best. With digital signage, you can leverage a lot of that creative work and reuse it, quickly and effectively updating your in-store marketing. Most major franchised brands, from Krispy Kreme to McDonald’s, produce far more digital marketing content at both the national and local level than ever ends up offline. You can double up your marketing efforts by using content online and on digital signage. Waiting in line to check out with their smartphone is a prime time to deliver that message to customers. For example, you might run a social promotion where customers can sign up to receive email newsletters in exchange for a discount. You can use digital signage to interact with your customers and thus learn more about them–“Data-driven marketing”. In terms of digital marketing tactics, it’s hard to get a better bang for your buck. Digital signs increase sales.Ī report in from DataTrend found that digital signage increase purchase amount and dwell time by almost 30% each in retail business. Alternatively, if you have a retail clothing franchise, you might run ads featuring rain gear on rainy days and sunglasses on sunny ones. You can run relevant ads depending on the time of day or day of the week.īreakfast ads during breakfast if you’re a restaurant franchise, for example. For example, you might create two ads depending on the outcome of a local football game and then run the relevant ad. Your digital marketing plan can now take into account local events as well. This means that you can run more targeted, local marketing campaigns. You can run extremely relevant and local ads (since you’re not relying on a national brand to send you collateral)Ĭompared to traditional print signage, it’s far less expensive to develop and roll out new ads for digital screens.You can run social media feeds, weather, blog posts – whatever you could run on a website.But digital signage is connected to the internet, which means that fresh ads can be rolled out as easily as a social media post. ![]() For most restaurant franchise companies, it’s even longer. The lead time on a print ad is at a minimum six weeks. A digital screen gives them something to do-it’s a lot less annoying to wait in line if you’ve got something to watch. One of the best things you can do to improve customer experience is to keep them entertained. Top 10 benefits of digital signage in the modern franchise environment: 1. Driven by demand, opportunity and the dropping cost of digital screens, it’s an increasingly popular option for franchise owners. In-store trackers, geolocators, and increased digital/brick and mortar integration mean that owners need to be as tech savvy as they are sales savvy.Ī big part of that discussion is how best to utilize digital signage. ![]() For perhaps the first time since the 1950s, the retail and restaurant franchise environments are undergoing a huge transformation right now.
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